Demand Gen the new Google ADS campaign

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Among all the innovations, the one that has particularly attracted the attention of the advertising community around the world is the introduction of the “ Demand Gen ” campaigns.In this article, we'll explore Demand Gen, comparing it to Discovery ads and analyzing its key differences, the notable benefits it offers, and how you can make the most of this innovative advertising strategy.If interested, we also link to.


The 10 New Features Introduced by Google Ads That You Won't Be WhatsApp Number List Able to Ignore in 2023 ".What is the difference between Demand Gen and discovery ads?Le Demand Gen is an advertising solution that uses Google's artificial intelligence to connect businesses to consumers in ways never seen before by helping them reach them outside the search engine results page, through more visual and entertaining placements like YouTube and Gmail.In case your ADS strategy is not working, find out what points to consider, we have written a specific article !Demand Gen: Use expanded reach on YouTubeOne of the most significant differences between Demand Gen and Discovery ads is the broad reach the former offers on YouTube.While Discovery ads focus primarily on display within Google's Discover feeds, Demand Gen campaigns span a broader dimension, even extending to YouTube.This feature is of great relevance given that YouTube is the most popular video sharing platform in the world, with over 2 billion registered users.





This means that through this solution, advertisers can access an incredibly large audience, which gives them the ability to capture the attention of potential customers in innovative and engaging ways.More video ad formats revolution in Demand GenAnother key distinction is the variety of video ad formats available. While Discovery ads are primarily geared towards “single format,” Demand Gen campaigns allow advertisers to experiment with diverse formats.These formats include horizontal, vertical, and square video ads, as well as product carousels . This flexibility gives advertisers the ability to tailor their creative to the format that is most effective for their audience, helping to improve the overall usefulness of their campaigns.