Packaging and sustainability

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Bibliography Introduction to consumer psychology Definitions, alliances and the danger of neurodotism So how can we define consumer psychology? It's very simple. Consumer psychology is defined as a real branch of social psychology that deals with the market behavior of consumers . In fact, consumer psychologists examine the preferences, customs and habits of various groups of consumers; this research on the attitudes of potential customers is often used to help design advertising campaigns and to create new products, therefore finding its direct practical application in the market itself.

In particular, consumer psychology aims to understand the phases that lead to the purchase, from the identification to the resolution of a need: Searching for information - or encountering information - relating to the product or service of interest The evaluation of the information collected - or encountered - and the comparison between the different possibilities on the market The process of final choice of product or service seo expater bangladesh ltd The factors that determine each of the three steps apparently seem to be oriented by rational dynamics. If we think about our last unplanned purchase, we too would probably explain to anyone that we were driven by logical and rational motivations, excluding a priori any factor that escaped.



Our conscience you would describe the reason for your last consumer choice with: "I don't know , at a certain point the situation got out of hand, I must have smelled or seen something that I don't remember that finally made me buy. Probably not Since modern neurosciences appeared on the marketing scene, the contribution of various types of biometric data obtained with latest generation technologies has contributed to giving an even greater credibility to the study of purchasing behavior, almost touching the peak of objective evidence and the noble title of "scientific matter". We hope not to disappoint readers by saying that, in practice, this is not the case at all.