Call to Action (CTA)

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A CTA is a design or graphic that encourages an immediate sale or quick response from a customer. It consists of phrases, words, and designs included in advertising messages, sales scripts , and web pages to entice the audience . A CTA compels users to take a desired action or respond to try a product.

Click-through rate (CTR)
If you are running ads , then CTR will help you determine jack database the total number of clicks you have received on them in terms of the number of impressions (visibility) of the ad to the user. For example, if the ad impression (visibility to the user) is 100 and the clicks are 5, then the CTR will be 5%. This can be for website links and emails, and to measure the success and effectiveness of the campaign.

Content Marketing
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Content marketing , often used in inbound marketing campaigns , helps share or create strategic content for a website to drive profitable customer actions or drive traffic to the site. It adds value to a website by creating valuable and useful content.

Conversion rate
Think of it as the ratio of people taking the desired action to the total number of visits to the site. A user action might include clicking on a CTA and filling out a form on a landing page .