Improve internal links

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Internal links are those that point from one page on your website to another, while external links are those that point from one site to any site other than the domain on which the link is located.

“Some pages are known because Google has crawled them before. Others are discovered when Google follows a link from a known page to a new page,” Google says .

Internal links help search engines
To add your site's pages to its huge database of known iran numarası whatsapp URLs, Google sends robots to investigate your site. The robots start by fetching a few web pages, then follow the links to find new URLs. So, for search engines, interlinking is one way to regularly discover contextual and relevant content on your site.

In addition to showing your site structure and providing relevant content, internal links convey authority between pages and can improve their rankings. If a page on your site, for example, has received authoritative backlinks, it will have accumulated a PageRank score . This authority can be transferred to another page on your site through internal links.

Internal links help people
Interlinking also helps users navigate and find more useful information on your website.

In our recent research , 50% of respondents said that encouraging prospects to move further down the conversion funnel is one of the most challenging tasks. Interestingly, 67% of them try to solve this problem by improving internal linking and making content easier to find. 56% of respondents suggest related content to answer more specific questions.

Internal links are not just a one-time thing, they are things that need to be monitored constantly. Here are our tips on how to manage internal links .

1. Do an audit
An audit of your existing content will help you understand which topics your content covers and which it doesn’t, which articles are relevant and worth linking to, which are worth updating, etc.

SEMrush’s Site Audit tool has a thematic report that checks your site’s internal links, showing:

How reachable are your articles - how many clicks it takes to reach them from the main page.
Pages that have weak internal LinkRank and those that pass more internal LinkRank. This can help you identify the most authoritative and the least authoritative pages on your site.
Internal Link Problems - errors, warnings and alerts related to internal links.



2. Optimize internal links
Find relevant content on the site and add links that point to new articles. This can help you improve the organization of your website and reduce bounce rate.

You can also optimize your internal links based on the buyer's journey to move your prospects to the next stage. Awareness content should link to Consideration articles, and Consideration articles should link to Decision content, not the other way around.

To get readers interested in other content, and make it easier to move through the funnel, add related articles to the end of each post.