Boost your marketing strategy all year long with the 2022 Big Logbook

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It's almost the beginning of a new year, it's time to develop your marketing strategy for the year 2022. Designing a marketing plan is never easy (and we know it well!) especially during this end-of-year period. That's why our octopuses have created the “Ultimate Guide” for you to help you find inspiration and implement best practices for the year to come. This logbook aims to facilitate the creation of your annual marketing plan and save you time! Each month you will find turnkey permanent or seasonal campaigns , the biggest chestnuts of the year, and the fundamentals for working on your customer life cycle. Keep it close to you!

Plan your marketing actions

In order to optimize the marketing campaigns that you will carry out during the year, there is only one watchword: anticipation. Okay, but why do it, you might ask. Well, as an e-retailer, it is important to organize your actions according to the highlights of the year to be present at the right time. The end-of-year holidays or sales are the perfect example. Conversely, you can take advantage of the quieter times to build a solid customer shopify website design relationship through various ongoing actions. Planning your marketing operations also means having a global vision of your animation, engagement and loyalty strategy . You will be more efficient and relevant in the choice of your actions. Prove that you take into account your customers' preferences and make a place for yourself in their purchasing habits. In short, optimal timing and enhanced brand image!

Convert through major annual events

We have discussed the highlights above, and this year the big chestnuts will no longer hold any secrets for you! Indeed, we have designed our marketing guide month by month so that you can understand your marketing operations . Valentine's Day, Mother's Day, Black Friday... Choose the key dates that are most suited to your business to animate your community and improve your conversion rate. Each month has its objectives and operations!

2022 SPREAD logbook for the month of October

Adapt your actions according to your customers’ lifecycle

As you well know, consumers are no longer just looking for a product, they are committed and want to identify with your brand. To do this, you will have to find ideas for actions adapted to your customers . You will have to rack your brains and be creative in carrying out your marketing campaigns. You will have to stand out from your competitors and satisfy your audience! However, we are well aware that finding original ideas can take some time that you do not have in this busy period. The 2022 logbook offers you a big boost with turnkey operations that will impact the entire life cycle of your customers!

Start by continuously driving your traffic with a permanent lottery for example, then convert with an abandoned cart recovery operation! Not forgetting loyalty with the implementation of a loyalty program. It would be a shame not to apply these methods to your marketing plan, wouldn't it?

Find the best inspirations from our customers, and make your life easier in the proper implementation of your marketing actions for the coming year!