How to design and send an effective email campaign?

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When we talk about an email campaign we are referring to a marketing strategy that is sent by email with the intention of showing and offering a product, a service or making the brand known to a certain client. The recipients of the emails are people who have registered with their email on the client's websites or platforms or people who have agreed to receive marketing emails from different senders. These types of marketing campaigns are carried out with the purpose of creating a connection between the potential customer and the brand, product or service that is being offered. This relationship can cause the person to want to buy the product, contract the service, go to the website or subscribe. If not designed correctly, the email campaign can be a failure .


How to design and send an effective email campaign? Now that you know what an email marketing campaign is and what is the reason why these types of marketing strategies are carried out, we want to offer you the most important points Canada Mobile Database that must be taken into account to create them and generate a positive effect. in those who receive it. Post:   10 marketing ideas for Black Friday 2018 for your online store The objective Before starting a marketing campaign, it is essential to define the objectives that are expected to be achieved or met once the campaign begins to be implemented. Among the main objectives that an email marketing campaign can have, we can mention: Attract new subscribers, start a connection between the customer and the brand or company.



Maintain current customers, offering them offers, promotions or any added value to keep them there. Reconnect with customers or subscribers with whom there was a relationship, but who for some reason are no longer active with the company or brand. You should be clear about this before designing and sending an effective email campaign. The subject must be attractive The first mission of those who create email campaigns is to get the person to open the email. This first step is of utmost importance, because if it does not attract the reader's attention, the email will remain like so many others forgotten in the inbox or deleted. Convincing the recipient that it is worth opening the email can be achieved by writing a phrase in the subject of the email that is interesting and somewhat intriguing . Curiosity when reading a few striking words makes them want to know the content of the email.