Two tips for successful web marketing

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In order to succeed in web marketing, it is important to keep in mind the following two tips.Let's look at them in order.Web marketing <2 tips for success> (Web marketing concept diagram for distributing various contents)Tip 1: Translate the elements necessary to achieve your goals into concrete actionsThe first tip is to break down the elements necessary to achieve your goal down to the behavioral level.If you only set goals and do not specify the necessary components, you may end up taking measures that are different from the actions necessary to achieve them.


Be specific about what and how much you need for each level Bahamas Phone Number List of behavior, as in the example below.▼Goal: To increase the number of inquiries via the website to 10 per month▼Diagram of KPI tree starting from SEO traffic (10 inquiries → 10% form passage rate → 100 form views → 2% form transition rate → 5,000 article sessions → Click rate 5% (average top 3) →Search volume 100,000 times/month)In the example above, we need to create an article that can be expected to appear in the top 3 search rankings on average , with a search volume of 100,000 times per month .If you don't know the top display rate, we recommend temporarily setting it at around 30% and calculating it.Break down all the elements necessary to achieve your goals into action levels, set specific KPIs, and move forward.




In the first place, it is important to set goals that are ``KPIs that can be achieved in the current situation' ' based on your company's issues .For those who are having trouble setting goals, we have prepared a free document that summarizes the concept of KPIs, so if you are interested, please download it using this form .The article below summarizes how to create a "KPI tree" that shows the relationship between final goals and intermediate goals . Please read this together.