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The blog is also not limited to the sole function of collecting emails. Every post you publish is like a marketing soldier that helps attract more visitors. The more soldiers, the bigger the army, and the bigger the army… well, you get the point. There are also long-term SEO benefits to building your blog, but we won't get into that now. Here's the thing your blog will attract new visitors to your website, and with the right calls to action, you can incentivize them to subscribe and receive content updates, newsletters, promotions, and/or "insider information." Start with the people you know. Past clients, colleagues, and any business cards from a potential client you might find in your desk junk drawer. If you don't have an email or CRM tool, consider HubSpot, Active Campaign, or MailChimp to help you set up and automate your email lists.

Offer and promote incentives only by email Consumers need an incentive to engage in photo retouching online or email communication. To keep your list strong and alive, use it to offer information, offers and exclusive promotions via email. Making people feel part of the crowd is a proven marketing strategy that really works. Create an exclusive club for loyal customers and use your email distribution list as a gateway to unique content that will keep people coming back for more. Once again, consistency is key. If you don't keep incentives fresh and consistent, people may start looking elsewhere. Establish a regular schedule for these promotions to get the most out of this strategy.




Here are some email promotion ideas New product launch «We just launched something new, would you like to be in our beta program? Your opinion would be very useful. Don't be surprised if they end up purchasing or forwarding the message to their colleagues. Post-Script Hook After your email signature, add a PS line that subtly promotes a new lead magnet, blog post, or transitional CTA that offers the reader something extra. Share in Email Signature Adding a share link to your email signature gives.