Structure your content and make it easy to read

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Imagine opening a Google search result and finding an article with incredibly long paragraphs. How likely are you to continue reading it? You'll probably try to use the Ctrl + F shortcut, or simply exit the page to find a better structured article. If the user exits a page on your site, the time spent on the site decreases and the bounce rate increases, and this is not good for the positioning of your website.

Good structure is an essential indicator of high-quality indonesian whatsapp number content. Subheadings make your content scannable and therefore easier for users to read. According to our study, 36% of articles with H2+H3 tags perform better in terms of traffic, shares, and backlinks.

In  Google's own words : "Users appreciate well-written, easy-to-follow content. Avoid writing large amounts of text about multiple topics on one page without paragraphs, subheadings, or separations."

Here are some tips to improve the readability of a content:

Expand your text if the topic requires it. Longreads of over 3000 words receive 3 times more traffic, 4 times more shares and 3.5 times more backlinks than articles of average length (901-1200 words). This does not mean that a short article is bound to rank poorly, it depends on what users need. Longer articles are likely to provide more information on a topic and therefore perform better.
Consider adding a table of contents. If your article is long, add a table of contents at the beginning of the article to allow visitors to quickly access the section they are interested in.
Use H2 + H3. Well-structured articles, with H2 and H3 tags, are more likely to perform well. Structure your article to make it easier for the user to understand the content, but don't overdo it: too many subheadings can make the structure more complex.
One paragraph = one idea. Break content into logical, digestible segments to keep readers engaged.
Answer users' questions. Grab the attention of the people you want to reach by including their questions (that you discovered in Step 1) in your subtitles.
Highlight the most important ideas. You can use bold or change the font size. This adds emphasis, makes the text easier to follow, and helps to fix the main ideas in the minds of the users.
Break up long sentences. Just as you break up content into paragraphs, break up long sentences into shorter ones.



Use bulleted and numbered lists. With lists, you can convey large amounts of information in a concise form. Bulleted lists also increase your chances of getting a featured snippet .
Remembering so much information when creating your content can seem really overwhelming. Luckily, you can rely on smart tools that help you optimize your content before publishing, like SEMrush’s SEO Writing Assistant . You’ll get all the advice you need in real time and can evaluate your text right in Google Docs or WordPress:

Check your overall optimization status : Make sure your text is perfectly structured for a target keyword and written in an SEO-friendly way.
Adjust text length and optimize reading time - check if your text matches the average word count for your top 10 competitors.
Add suggested keywords : The tool will suggest you to add some related keywords to your text to increase the SEO potential of the article.
Make your tone of voice consistent : Make sure your content matches your brand’s tone of voice (informal, neutral, or formal) and identify any phrases that aren’t consistent.
Make sure your text is unique - avoid plagiarism by finding out the total percentage of copied words in your text and viewing the original sources of the content on the Internet.