|
|
It can be seen that by telling just the Tagline or Slogan alone, most people would probably immediately imagine what brand each item is. 10. BRAND EXPERIENCE Another important thing in building a brand is creating a "Brand Experience" specific to our brand. Brand Experience is creating a brand experience for customers. That is, it is the experience that customers receive when interacting with our brand in some way, such as – Seeing the brand's advertisements, - Walking into the supermarket and seeing the brand's products on display , - Receiving the brand's brochures , - Going to use the services at the store , - Talking with the brand's employees who come to the booth Offer products, etc. In order for us to be a successful brand, it is not that we only care about brand building, thinking of words, advertisements, and various designs. We have to build a brand. By including “The overall customer experience in dealing with us” is always “Doing business, if you want to go far, you must think of your customers as important.” Today, can we answer what experiences we design for customers to receive from our brand.
The main problem for online sellers and people doing business on Facebook is "Facebook advertising costs are expensive"!! Facebook has adjusted our reach (the number of people reaching our posts) to less and advertising costs are becoming more and more expensive, is it true? Today, Kwan brings you 3 simple techniques. They are important techniques that will definitely help lower your advertising costs. 1. Shoot Facebook ads for the right group. Over 80% of people who run ads on Facebook don't know how to run ads! Or you can shoot but it's not accurate. Our gift suggestions are: - We need to know briefly what Who are the "main target group" of our business? Female or male, what age are they, what are they interested in, what kind of lifestyle do they have – learn the tools for advertising on Facebook to Veterinary Email List understand so you can choose to shoot at Really the "Target Customer Group" of our business 2. The picture in the post must be beautiful. The content must be satisfying. Simply put, “Content must be good” first. Nowadays, we have to contend with a lot of information in our customers' News Feeds.
So what will you post? We have to stop and think first - are the pictures we choose to use beautiful? – Is the topic content that we will write about something that our customers really want to read? Remember, “Choosing a beautiful picture It's more than half the battle.” Kwan recommends using a good Stock Photo website that has many free images to choose from, such as pexels, pixabay, burst, unsplash. You will get beautiful images that are not copyright infringement like finding images from Google. 3. Keep some “customer database” (for doing Custom Audience). In case anyone doesn't know...if we have a customer database kept, for example - keep customer emails. (Email used to sign up for Facebook) – Collect customer phone numbers. (Number linked with Facebook) etc. We are able to target advertising specifically to our customer base. Shooting an advertisement like this It will help make advertising costs much cheaper. Because they are people who have purchased our products or have asked for information before. (Already interested in our brandr.
|
|
发表于 2024-4-30 17:26:18