You’re super dialed-in, and you need to raise prices.

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Here’s a decision tree you might follow…What’s my list-to-sale rate?Conversion rate benchmarks oil change conceptKnow what to check in your funnelAs above, that just means “how many people who see a link to an offer are buying?”Most generally, this asks “once people opt-in, is my funnel doing its job?”Less than 1%? You could probably benefit from some copywriting and positioning help on sales pages and webinars, and within email sequences. (This assumes you have product-market fit, a topic for another day…)Action: write it down. How much less than 2% is it? How big a win would bringing it up to 2% be?Greater than 2%? Not your biggest win.


Action: move on.What’s my opt-in rate?As above, this is number of people who join Benin WhatsApp Number your list relative to unique visitors to your site.Less than 10%? You could probably benefit from some copywriting and design on your homepage, landing pages, and most popular content pieces. (For starters, if you’re not using one of Sumome’s tools, you should be.)Action: Write it down. How big a marginal win would coaxing this rate above 10% be?Greater than 10%? Probably not your biggest win.Action: move on.What if both rates are above benchmarks?3 possibilities: If list-to-sale is greater than 4 or 5% (or more than 20% from a webinar, relative to attendees), consider raising your prices.





If rates drop below benchmarks, then you can use copywriting and design to bring the rates up, but you’ll know you’re throwing your resources at the right rates.You’re super dialed-in, and you need traffic. Hey – sometimes traffic is the biggest win.You’re over segmenting, or adding needless apertures to your funnel, so that you’re reducing needlessly the number of people who ever see an offer.If it’s And3, ask yourself the following: “how many ‘segmentation points’ (places where customers have to take an action to proceed to the next phase) am I making people go through before they see an offer.