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After attracting customers, we will introduce measures to deepen understanding of your products and relationships with customers who are interested in your company.No. method overview1 e-mail magazine Increasing purchasing intent by communicating the necessity and effective use of our products.2 SNS Gain trust and become fans by disseminating your company's vision, know-how, and useful information.3 white paper Deepen your understanding of industry themes, your company and products, and lead to inquiries.Four Seminar/ Webinar Disseminate needed information about the industry, gain trust, and lead to inquiries.
Five Regularly visit Build relationships of trust by talking directly phone number list with customers and aim to convert them into business negotiations.6 FAX・DM Provide know-how and product information to generate interest and receive inquiries.If you can build a relationship of trust with potential customers during this phase, they will feel comfortable considering purchasing your products or services. Additionally, if customers fully understand the product's features and appeal before purchasing, mismatches are less likely to occur, which is an effective measure to prevent complaints.Building trust is important in maintaining long-term relationships with customers. Let's make people aware of the value of your product by increasing direct contact points, such as distributing product development stories on SNS and email newsletters, and having them use trial sets.Step 3 Three sales (contract) methodsWhat we introduce here is a method to select customers with a high purchase probability from among the customers you have cultivated, consider their attributes and the appropriate timing for sales, and connect them to sales.
This is done in order to narrow down the approach to more likely customers from among potential customers.No. method overview1 segment design Categorize potential customers by attributes (age, gender, activity area, hobbies and preferences, etc.)2 scenario design Consider the optimal content content and timing to provide according to the phase of the prospective customer.3 scoring design Score customers based on their attributes and behavior and quantify the likelihood of a prospective customer purchasing.For selected customers, we take the following measures to lead to sales and contracts.Utilize limited time offers and campaignsPurchaser benefits (presents)Returns possible, money back guarantee systemThis is just an example, as the specific measures will vary depending on the timing and customer. Let's consider measures according to the phases using the ideas and methods introduced this time as a reference.
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发表于 2024-2-18 11:54:37