Measured based on household audience ratings

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GRP (Gross Rating Point), which is a method of measuring the effectiveness of TV commercials, is expressed as the sum of the household viewership ratings of TV commercials that aired during a specific period.This index is mainly used to measure the effectiveness of spot commercials, which are aired on TV at selected times and days of the week.For example, if you run 5 TV commercials on a program with an audience rating of 10%, it will be 10 x 5 = 50 GRP, and if you run it over 5 weekdays, it will be 50 GRP x 5 = 250 GRP.


The higher the GRP, the more people are likely to see the TV Bahrain Phone Numbers List commercial. Therefore, it is basic to place TV commercials at times and days of the week when GRP can be maximized.However, even if you are just turning on the TV and not actually watching it, it will be counted as watching the TV in the household audience rating. A high GRP does not necessarily mean that a TV commercial will be effective.GAP: Measures whether viewers are paying attention to the TV screenGAP (Gross Attention Point) is a number that shows how much you are staring at the TV screen.




Using a sensor camera, we measure whether people are actually looking at the TV screen in seconds, so we can tell whether people are actually watching TV commercials. If the viewer looks at the screen for 1 second, it is 1 GAP.What is GAP?  : How to measure whether viewers are paying attention to the TV screenHowever, both GRP and GAP are numbers that focus on whether viewers watched TV commercials. Although this data can serve as an indicator to some extent for verifying the effectiveness of TV commercials, it does not tell us how viewers acted or what impressions they had as a result of the TV commercials.