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Graph state that the closeness and similarity to the source pages, called 'Seed Pages', indicate the quality of a content. (The concept of proximity will not be included here as it can be used in backlink projects.) What is Link-based Clustering? What is Entity-Based Search? Transition Process from Keyword-Based Search Engines to Entity-Based Life Guides and Entity-Optimised Content Production While Google is a Keyword-based Search Engine, not an Entity-based one, it especially needed the context power that Synonymous words could bring. Besides concepts such as TF-IDF, there were two fundamental problems. If you are interested in Search Engine Building and Search Analyst, I strongly recommend you to read The Vocabulary Problem in Human System. 1. Basic problem → People say different things using the same words.
2. Basic Problem → People say the same things with different words. While Google is a Keyword-Based Search Engine, it aims to respond to this problem in the same way it currently responds when there is not enough Confidence Score in any Query for any Entity. Showing different results at the Buy Bulk SMS Service same time for certain queries… Google patented Link-Clustering of Hyperlinked Documents to prevent users from redirecting users to irrelevant results. In the image below, you see the Link-Based clusters based on different topics such as Saturn Cars, Saturn Planet and Saturn Games. What is Entity-Based Search.
Transition Process from Keyword-Based Search Engines to Entity-Based Life Guides and Entity-Optimised Content Production An old Blackhat method was to link you to the most similar topics possible with anchor texts that are so similar that Google cannot distinguish them, in order to undermine your authority for any query and destroy your relevance score. At this point, your proximity to 'Seed Pages' is important. For example, your similarity and close position in the Link Graph to the most authoritative and relevant website on Saturn Cars is the most important indicator to exempt you from the Saturn Games query and maintain your relevance score. For a more practical example, you can imagine a betting site linking to a Credit Card website with the word 'Cash Advance'... Even if some of the subtle examples of this type are still effective, we will not see the old Blackhat storm that existed before 2019. (Fortunately…)
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