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That makes them feel welcomed and special. That makes the customer understand that you are there to tell him “We are happy you arrived. Come in." Marketing must consider all this and can only do so if, using the above example of the stroller, it considers grandmother and mother as two different people , as they actually are, with different needs and who expect equally different experiences. Tools for data driven marketing.
The strategies automatically lead us to understand what data driven marketing tools are. Here you will find some: obviously for every business there is the most suitable one. Google Search Console It is part of the Google suite and is Job Function Email List a free, often overlooked tool that gives valuable information not only to SEO specialists and webmasters but also to those involved in marketing. In fact, you can see the average time spent on a site.
The mpressions generated, the clicks (therefore the CTR ) and also what queries (questions) people ask via the search engine to get to the your web pages. In this way you can decide which are the most effective content strategies but not only that. Google Analytics This is also a free tool from the Google suite and allows you to create reports on user behavior , also thanks to the so-called "tracked" links which are very important from a marketing perspective.
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