Local Marketing Strategies for Multi-Location Businesses

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Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your products and services to potential customers across the globe. Imagine a multi-location business as a campfire where you have one big hub (or bonfire) and several smaller connected local marketing hubs.

Using this structure, it becomes easier to reach the customer exactly where they live. How do you manage a multi-location business without burning out your teams? Organize – To keep up with daily-tasks, employee breaks, and customer requests, you need to take a systemized approach. You must Country Email List standardize operating procedures and not just for one location – but in all your business locations. Management (S)kills – You have built a strong workforce who can either run the multi-location business or ruin it. It’s important to take the time to hire skilled managers to ensure that your stores run the way you want them to. Do not underestimate the power of good managerial skills. Communication – The key to handling situations, expanding your business vision, and sharing value with customers is communication.




To maintain connections you can leverage town hall meetings, bi-weekly meetings, and zoom calls. Regular and relevant meetings can help to keep things in a rhythm. Priorities – Setting the right priority is equal to the completion of 50% of all projects. According to research, multi-location businesses spend as much as 18 hours a week in repeating and clarifying communication. Comradeship – None of us is stronger than all of us. That’s a wonderful quote and it can be your motto, too! When you are running a multi-location business, things become much easier when everyone knows their roles and responsibilities. Build a strong team spirit by instilling values. Keep It Simple – Use the right technology, leverage online tools, and simplify your operations. You can save a lot of time, energy, and resources when you have a clear milestone map.