Also makes mistakes sometimes fortunately

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See what you can copy, but also be honest if youre not going to win against the giants and find another path.  will also be the year of voice control.  Ruud van der Veer and Patrick Zimmerman let people search for and order an airfryer on Bol and on Coolblue. How much effort does it take? What produces a positive or negative emotion? And where are the pain points? The studies were done on computer screens.  At both sites, the homepage was the most difficult for the visitor. However, the testers were asked to start from the homepage and then search for the product.

This will not always be the case in reality. Visitors often arrive at the site in a different way. Example of a neuromarketing study Coolblue vs Bol with eye tracking for conversion. . Find out the path of most people on your homepage And optimize on the needs. ,. Put frequently used search terms at the photo editor top Both in the search window and in filters. Put the popular filters at the top. The checkout is always a tricky thing. Also at Bol and Coolblue. Good to put positive content there. Bol shows that there are no shipping costs if that is the case. They could accentuate this even better by showing the savings free tip Bol, grab it.



Especially if you are a Select customer, they can show you how much you have already saved in total as soon as you have saved more than it cost, of course. Example of a neuromarketing study Coolblue vs Bol with eye tracking for conversion. Results The Coolblue website generates less negative emotion The Coolblue website requires more cognitive attention The navigation and structure of Bol is more user-friendly Bol texts generate the most negative emotions Coolblue product photos generate positive emotions If Bol adds Coolblues smile in their texts and images, you have an ultimate site, or vice versa.