The first one is all about hard numbers that can be edited, compared, and analy

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To determine and foresee trends. Both methods help marketers understand what is working and what is not. Business intelligence On the other hand, business intelligence is about gathering, analyzing, and storing data derived from a company’s actions and activities. BI includes data mining, process analysis, performance benchmarking, and descriptive marketing analytics. On that note, this type of data enables businesses to measure performance and trends that lead to actionable decisions. Business intelligence comes from the concept that marketers without accurate or complete information are more likely to form worse decisions than if they were better informed.

You can try using free media monitoring services, like Google Alerts. A screenshot of Mention's Google Alerts setup intrusctions Google Alerts is a free tool to leverage PR clipping services and the closest free alternative to a monitoring tool. All you have to do is add keywords and filter the result type Greece Email List However, it doesn’t provide users with the same amount of possibilities as a monitoring tool. For instance, it offers limited keyword tracking. Also, Google Alerts isn’t a comprehensive tool. Therefore, it doesn’t include complex features or metrics. To create your media clippings, head over to Google Alerts and follow these steps to create your alert: Log in with the Google account you want to receive the alerts.



Choose the keywords and/or use cases you would like to monitor. For example, you can use your brand name or a term from your market. Specify which alerts you’d like to receive and how often you’d like to receive them. Determine your sources. You can pick anything from news, blogs, video, and other types of content. Select your desired language, the region you’d like to scan, and the number of results you’re expecting. Bonus: Read about Best Google Alerts Alternatives for Active Monitoring Method #: Use Google News Another way of performing press clipping is to do quick online research on Google News.